Audi Internship Project- (2018)
Location: Ingolstadt, Germany
2 Cultures + 1 Brief = 2 Products
The future of luxury is about understanding customers and their intentions. Instead of designing 1 global product for customers coming from 2 distinctly different cultures to compromise on, can we leverage their unique heritage and cultural association to create tailored products?
Looking at car design from 2 different viewpoints, with 2 different sets of aesthetic guidelines, creating 2 products under 1 singular AUDI umbrella.
